SOMETHING ELSE STUDIOS.
[ VIDEO CONTENT CREATION ]
BRONX BEAT
This Emmy Award winning series goes inside the Bronx to celebrate the people, tour the places, and marvel at all the things that make it the Boogie Down. To kick off the 2023 Major League Baseball season, The Bronx Economic Development Corporation approached the New York Yankees and the YES Network with one goal, shine a light on one of the most dynamic boroughs in New York City. Something Else Studios was tasked with bringing that vision to life! Over two seasons and nineteen episodes, a new Bronx Beat has premiered in Yankee Stadium for each home stand, featured in the Yankees pregame shows on the YES Network, and is one of the most viewed sections on the YES app.
ABOUT
BRANDON STERN
Something Else Studios is a creative collective specializing in brand strategy, video production, and post-production. We bring stories to life by creating content that speaks to specific audiences and grabs their attention. With clients ranging from non-profits to media conglomerates we craft long and short-form content for social platforms, digital outlets, broadcast television, and live experiences.
The studio is led by Brandon Stern, who has been growing brands along with their revenue for more than two decades. As an award-winning creative Brandon has launched new brands, rebranded established ones, and strengthen growing brands. Before launching Something Else Studios, Brandon was a creative leader at WarnerMedia where he led the development and end execution of many high-profile multi-platform marketing campaigns focusing on the company’s biggest franchises.
HIGHLIGHTS
CRIMINAL MINDS
CHALLENGE: Fans had a number of platforms to binge Criminal Minds on. WEtv wanted to give people a reason to watch it on their network.
SOLUTION: Shoot exclusive content of cast members while they are at home in quarantine and air them as interstitials in marathons of the show.
RESULTS: Delivered ratings growth across key demos, up +23% among W25-54, +17% among A25-54, and +11% among total viewers in Live+3 ratings.
RED NOSE DAY
CHALLENGE: Help Comic Relief pivot approach for 2020 Red Nose Day campaign in response to COVID 19 Pandemic.
SOLUTION: Create message of hope focused on helping the most vulnerable children.
RESULTS: Campaign raised more than $37 million.
MOUNTAIN DEW
CHALLENGE: Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive millennial male 18-34 target.
SOLUTION: Team Mountain Dew with four best friends from Staten Island, the Impractical Jokers, for a year-long partnership.
RESULTS: 40M impressions across linear, digital, social, mobile, event,
+200% over-delivery on content video views, +45% consumer intent to purchase Dew
McDONALDS
CHALLENGE: Communicate a vision moving forward to corporate executives, owner/operators, and restaurant workers, as the COVID 19 pandemic ravaged the world and created an uncertain future.
SOLUTION: Craft a virtual conference focusing on bringing together the entire franchise.
RESULTS: Increased awareness of strengths, growth areas, and how each individual can make a difference.
BATTLE OF THE PLATFORMS
CHALLENGE: Drive Pay-Per-View purchases and social buzz for Battle of the Platforms live event.
SOLUTION: Create story-driven content highlighting the competitors, their personalities, and giving a fans a reason to love or hate them.
RESULTS: Delivered Over 3.5 Billion Total Impressions
BIORE
CHALLENGE:
Drive social engagement with Biore's female 18-24 target during the I Heart Radio Music Awards.
SOLUTION:
We developed a targeted branded content campaign featuring beauty/style hack expert (and truTV star) Brooke Van Poppelen.
RESULTS: 62% over-delivery on video views among beauty product purchasers, 13M social impressions across campaign
AWARDS
PUBLIC AFFAIRS PROGRAM (SERIES)
BEST BRAND INTEGRATION CAMPAIGN
BEST BRANDED CONTENT COMEDY
BEST LIVE EVENT
BEST RICH MEDIA ONLINE AD CAMPAIGN
